Ripley's Perfume, Thin Wild Mercury in NYC, NEW Perfume Store
a local newsletter dedicated to all things olfactory in the city that smells rather questionable...
Hello friends! This is Nadia 🙂 and Welcome to the Perfumeverse NYC newsletter!
I’m so excited to embark on this olfactory journey with you, serving as your go-to source for all things perfume in the STREETS of NYC. Our mission here at Perfumeverse NYC is to curate the latest news, events, and spotlights, in the lovely community of New York City, ensuring you stay informed and inspired in the world of fragrance—minus the snobbery. Whether you're a seasoned fraghead or just dipping your toes into the world of scent, Perfumeverse NYC is gonna make sure you stay smelling gooood.
In each edition, you can expect a blend of local perfume news, fun-smelling events, and exclusive features designed to ignite your passion for scent exploration.
Here's a glimpse of things to keep you nosey:
SOME NEWS & COOL TINGS>
The 6th Edition of ScentXplore, the International Niche Perfume Convention, is coming to Chelsea December 5-7! Brands can register now, public registration should be opening soon.
Did you catch the perfume plot twist in Netflix’s RIPLEY?! A purchase of Aqua Decolonia de Ugo Stefani from Officina Profumo-Farmaceutica di Santa Maria Novella, the Italian perfume house that can trace back its roots to 1221(!) and is often cited around the allure of the great Catherine de’ Medici, is bought at a very pivotal point in the series. FYI: there are two GORGEOUS stores of this beautiful brand in NYC!
Bella Hadid joins the looooong list of celebrity-founded fragrance and beauty brands with her new fragrance line, Orebella. While I love my gworl Bella so very much—I think she’s missing the mark with the “hydrating, essential oil-based, alcohol-free, need to shake to activate, moisturizing” conundrum. Why must we force oil/water-based formulas to spray? You know that’s what perfume oils are for, right?
We went to the Thin Wild Mercury pop-up at Esqueleto NY for the launch of their “New York Collection” recently. We sampled 34 Bohemian Cafes, Girl of the Year, Chelsea Staircase, & Sheep Meadow. It was so amazing meeting Cathleen & Anthony—not only are they an incredible husband/wife business duo, but they are also some of the sweetest, warmest, and down-to-earth people you will ever meet. We spoke to them for hours and they did not tire for a bit.
Perfumeverse NYC with TWM :)
DO >
NEW Perfume Store Alert: Stéle recently opened in East Williamburg and they carry ultra niche scents from Maison D'etto, Stora Skuggan, Strangelove, and many more you may not have heard of.
Time Out made a pretty decent list of The Best Perfume Making Classes in NYC—let me know if you guys have checked these out!
We’re working on building some NYC ‘fume-hopping Guides, check out this first one and feel free to send us some rec’s: Perfume Shopping in NYC.
Have you checked out Olfactory Art Keller, a gorgeous art gallery in Chinatown dedicated to scent?
Did you know about World Taste & Smell Association, a nonprofit based in NYC committed to the appreciation of our senses through education, research, and hosting some #DELICIOUSFORALL webinars and events.
Perfume & Chai/Tea Walking Tours are coming this June to East/West Village by a scentrepreneur combining her experience in travel/tourism and love for fragrance.
Nestled in a Harlem Brownstone, this black-owned niche fragrance boutique is a treat for the senses.
LEARN >
Comedian Emma Vernon hosts the Perfume Room Podcast, dedicated to amazing interviews with perfumers, brands, and has hilarious—but very effective—commentary on describing fragrance notes.
The world of PerfumeTok has indeed stressed out fragheads of all types, but we do appreciate the super cool people who came from it such as Professor Perfume and her super educational Scent Anthology and Perfume Literature Guides.
Thanks for reading Perfumeverse NYC :) Stay tuned for our next edition and keep smelling out of this world! 👽
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so fun, welcome welcome!