So Many Events, Eau de Uber, Levain Cookie Accord

The city smells busy. 🗽✨

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Hi friends, it’s Nadia! September is STACKED with scent events! Today’s letter is overflowing with fragrance happenings — pop-ups, launches, and one-day events worth bookmarking.. Please go to all of them & let me know what you loved (or didn’t!) 💌

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THURSDAY 9/11 — SUNDAY 9/14:

• Aramis Intuition Pop-Up (Today 2PM–8PM)

• Phlur Cherry Stem Pop-Up, 9/10–9/11

• Highsnobiety Pop-up, 9/11 & 9/13

• Noyz IRL Event, 9/12

• Christian Louboutin Fétiche Pop-Up, 9/12–9/14

• Dream Tea NYC x Malin+Goetz, 9/13

• Ralph Lauren x Usher at Macy’s, 9/13

• Byredo The Astral Hour Pop-Up, 9/13–9/14

• Orebella: The Eternal Roots Café, 9/13–9/14

• Chocolate Gourmand Accords Class, 9/13

• Liquid I.V. Bodega, 9/13–9/14 (might as well stay hydrated!)

• Joya Studio x Tom Fruin: All Access Pass opens Friday, 9/12. A 12-foot illuminated rooftop sculpture that doubles as a scented beacon on the Brooklyn waterfront. Inspired by Webster Hall wristbands and Fruin’s kaleidoscopic water towers, the installation transforms discarded materials into luminous memory markers—while Joya layers fragrance into the experience. On view through October 10, the space also features site-specific art, scent experiments, and limited products tied to the collaboration.

• Beyond NYC ~ Chocolate & Perfume Tour for World Taste & Smell Day in Nashville, 9/14

UPCOMING! (SCENT, BEAUTY, SOCIAL)

• All the NYFW September 2025 Events here and here.

• Founder & Master Perfumer Olivier Cresp of Akro Fragrances at Scent Bar, 9/15

• LoveShackFancy x Tinder: Secret Crush Café, 9/18–9/20

• Fall Fragrance Swap at MUSE Harlem, 9/20

• Meet Chris Collins for the Forbidden Apple Experience: Sephora Harlem (9/25, 7PM), Sephora World Trade Center (9/26, 12–5PM), Sephora Roosevelt Field (9/27, 12–5PM)

• Hydrosol Tasting Workshop, 9/27

• Blueme Fragrances Grand Opening RSVP, 9/27

• Spray It Loud & Proud — Travaulya Wallace + L’Oréal at Macy’s, 9/27

• Hand-Crafted Incense Workshop, 9/28

• DIY Body Oil Workshop, 9/28

• Moroccanoil x Maman (Through 9/30)

• Brooklyn Botanic Garden Fragrance Tour, 10/4

• The Colors NYC: A one-day convention for beauty, fragrance & multicultural innovation, 10/8

• Sniffapalooza Fall Ball, 10/18

• Sinister Scents and Perfumed Potions Class with

  Jessica Murphy
  , 10/20

• Dreaming of becoming a perfumer? Givaudan’s rare paid 4-year trainee program is open — train in France & Singapore, graduate as a Junior Perfumer.

• Sephora is now on Uber Eats. Come through, Gucci Bloom!

• Cookie girlies, this one’s for you. 🍪✨ Snif x Levain’s candle smells like warm chocolate, walnuts, sea salt, and cozy musk.. aka a Levain morning in wax form. Limited bundles (with cookies, obviously!) are on Levain’s site now, and it drops on Snif 9/16.

• One of my favorite [indie] brands Pearfat Parfum is now available on LuckyScent. P.S. don’t miss their creepy collection.

• We mentioned earlier this year that a new luxury pet care brand is entering the sphere. Here’s a first look at brand Biche’s Cloud Cleanser and Fur Conditioner, from founder and former Highsnobiety editor Alexandra Pauly. More on BoF.

• Balenciaga launched one ten fragrances in their newest collection.

• Régime des Fleurs is dropping three wicked scents in a Gothic Revival collection.

• This spooky season, I only want to be hand fed this pie. 🖤🥧

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That’s all for today, friends! Have a lovely weekend <3

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Thank you for reading, sharing, sniffing, and staying nosey. :) If you enjoyed this, please share it with someone who doesn’t like blueberry pie. <3

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