Smell-O-Vision, A24 Candles, & Perfume Events
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Hi friends! Nadia here 🙂 I’ve been MIA for a bit as life has gotten the best of me.
Today’s newsletter is short n sweet, and covers fragrance news, upcoming events—especially a fun film screening paired with a Halloween fragrance launch, cool collabs, and the rise of Smell-o-Vision with A24’s new horror flick.
SOTD: French Poetry by St. Rose ($185)
I’ve been dreaming of this perfume since I first caught its scent at Stéle three months ago and two weeks ago, I finally decided to bring it home. French Poetry feels like a cozy, familiar embrace—a scent that wraps you up like a cardigan on a crisp fall morning, favorite book in hand. It opens with soft neroli and bergamot, then deepens with cedarwood and sandalwood, evoking a gentle warmth. Vanilla and benzoin linger, subtle but comforting. Though I wish it lasted longer, I find myself reapplying just to experience its quiet beauty again. The color is feminine and inviting; French Poetry perfectly captures something deeply comforting and nostalgic—it truly brings a bit of poetry to everyday life.
Pairing French Poetry with a classic like Swann's Way by Marcel Proust feels just right. Proust’s sensory storytelling mirrors the fragrance’s warm, amber and floral notes, creating a scent experience akin to a madeleine moment (and one more here). Add in St. Rose’s playlist, and you have the ultimate setup for a poetic, sensory escape. 🎧
EVENTS THIS WEEKEND (10/26-10/27)
Scent Lab Pistachio Dream Pop-up (10/26)
Commodity is opening a storefront in Soho! Join their Grand Opening this weekend (10/26-10/27)
Sniffapalooza Fall Ball (10/26)
Intro to Perfumery at Fragrance Alliance Network (10/26)
Incense-Making at The Cloisters (10/26)
Madewell x Ifsthetic Pop-up (10/26)
Drake’s Better World Fragrance at Ulta this weekend (10/26-10/27) who is going to take one for the team…
UPCOMING EVENTS (10/28 - 11/16)
QUARTANA Lunar Floral Reissue: Discover fragrances Wolfsbane, Hemlock, and Bloodflower at Maison10, with a Q&A by founder Joseph Quartana and art director Sophie Na (10/29)
Carnival of Souls-inspired Fragrance Launch: Marissa Zappas debuts her new scent with the horror film screening at The Roxy Hotel (10/30) and a launch party at Stéle (10/31)
The Creator Series at Fragrance Alliance Network: Celebrate with perfumer Isabelle Larignon in an artistic Q&A (10/28)
Wine & Fragrance Exploration at Fragrance Alliance Network (11/16)
‘FUME NEWS & SCENT TALKS
Did you spot Black Phoenix Alchemy Lab at NY Comic Con?
Celebs can’t leave us alone. Beyoncé has a new perfume drop and Drake’s Better World Fragrance House is rolling out into Ultas this weekend
Creed’s Perfume Truck was spotted wandering NYC
I wish NYC’s Aesop stores offered facials
Freshly-baked fragrances is the biggest trend this Fall; why isn’t Magnolia’s Banana Pudding perfume on this list?!
Everybody.World & UFO Parfums Collab: Introducing Desire Path and Normal Day, two new fragrances with UFO Parfums’ scent artist Maxwell Williams. The latest release, 165 BPMs, draws parallels between perfume and music, blending notes like Ambergris, Honeysuckle Absolute, and Bulgarian Rose Otto to create a scent inspired by hardcore techno. Explore more here.
REEL SCENTS: SENSORY CINEMA
A24’s horror film Heretic is turning movie night into a full sensory experience. Thanks to Brooklyn’s powerhouse Joya Studio, scratch-and-sniff cards at Alamo Drafthouse on October 30 will let fans catch a whiff of blueberry pie as the story unfolds. Known for genre-inspired candles for films like Hereditary and Midsommar, Joya’s partnership elevates cinematic immersion, giving horror fans an unforgettable sensory experience. Tickets are most likely sold out so if you can’t make it — look out for Heretic nationwide on November 8.
This trend taps into a wave of scent-focused screenings, like recent showings of Female Trouble and Nosferatu, which paired unique scents with scenes to pull audiences deeper into the action. As event producer Tammy Burnstock notes, scent heightens storytelling, making moments more vivid and emotionally resonant. It’s like instant memory recall, transforming moviegoing from a visual feast to a multi-sensory experience that stays with you long after the credits roll.
For more fragrance-film pairings and scent-inspired cinema, check out Death Scent’s A24 films and perfume matchings, from the gritty vibes of Uncut Gems to the eerie allure of The Lighthouse. Plus, The Perfume Society put together a guide to scent-inspired cinema for classic fragrance moments in film.
That’s all, friends! Stay smelling creepy and have a great weekend!
x
Nadia
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