Size Matters: Amouage goes big, Arquiste gets smol, and I spiral ~

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Oct 23, 2025

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Hello friends! This is Nadia 🙂 Today’s newsletter will cover: upcoming events, news/fun collabs, and cute aggression in 30ml.

SOTD: A chiquito of Misfit with a side of Venice Rococo

Arquiste Goes Chiquito~
It’s no surprise to anyone who follows me that Arquiste is one of my favorite houses. Let me count the ways. First, the storytelling: each fragrance is steeped in history, memory, and fact, woven together with precision. It makes sense, given founder Carlos Huber’s background in architecture and restoration; he’s someone who knows how to keep the soul of history alive. Huber’s eye for design is imprinted all over Arquiste — from the name and logo to those elegant, weighty bottles he once charmingly called “scent grenades” in our profile last year. [Go on, read it now, dear reader…]
And then, of course, there’s the juice itself. In an era of algorithm-driven hype cycles and influencer-fueled launches, Arquiste remains refreshingly grounded in quality and performance. We’ve somehow reached a point where the desire for a long-lasting perfume gets labeled “beast-mode” (or worse, MAGA-coded), but really — what’s wrong with a fragrance that lingers? For me, Arquiste does it best. From Tropical and The Architect’s Club to Flor y Canto and L’or de Louis with its 24k gold, I honestly can’t choose a favorite. I impulsively bought both Almond Suede and Venice Rococo last year, and though I adore them I’ve barely made a dent. Which is why Arquiste’s latest move feels like perfection: the Chiquitos collection.
The house has miniaturized its 11 most beloved scents into 30ml bottles. Still chic, still design-forward, but now cute. (How do you make cute look this classy? Teach me your ways, Carlos, because I strive to embody these adjectives every day). At $105 a bottle, they’re gift-able, collectible, and dangerously easy to justify — the kind of thing you buy for someone special… or yourself. (And if you’re making a holiday list, please, kindly add me.)

Future Society x K18 Hair Mask featuring their Floating Forest scent.
Snif is launching their new sub-brand, Notewrks, next month— promising to ~remix~ the future of men’s colognes.
Herbal Essences revives its flirty ʼ90s spirit with “Scent Traps,” a playful nostalgia-meets-fragrance campaign starring Love Island’s Amaya Espina, turning “thirst traps” into olfactory ones.
D.S. & Durga’s new collab for Violet Grey is fit for sneaky little meeting in the powder room: a modern violet, leather, lipstick, and the trail of a slim cigarette.
Dying to smell the Milk Bar x Bath & Body Works products.
Amouage Petite Boutique is petite no more. The Omani house has unveiled its first permanent flagship, “Brickfield,” a stunning collision of desert and city energy on 150 Spring Street in SoHo. Because really, where else would you debut a beauty like this but SoHo? (God, I’ll love you forever New York City). The house joins the ever-growing list of 11 new fragrance stores opened this year in the city.
@amouageofficial