Sample Sales, Free Pop-ups & South Asian Perfumery

OREBELLA MATCHA IN THE CITY

Aug 08, 2025

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Hi friends, it’s Nadia! Today’s newsletter covers things to do—especially sales and pop-ups this weekend, and upcoming events . 💌
We’re lining up some in-person fun for the fall, including another shot at our day trip to The Maker Hotel and a cozy gathering at the Frick Collection. Stay nosey for updates—and hit reply if you’d like to join in!
FRIDAY 8/8 — SUNDAY 8/10:
- Jo Malone Raspberry Ripple Pop-up in Brooklyn, TODAY until 8PM
- TreeHut Scrub Pop-up, 8/8—8/9
- Tocca New York Sample Sale, NOW—8/10
- Isabel Marant Final Sale, NOW—8/10 (I spy perfume!)
- Full Moon In-Store Experience at Stéle Mott St., 8/9 3—6PM
- Sniffapalooza Commodity Store Event, 8/10
- Ôrəbella x Cha Cha Matcha Collab inspired by the WINDOW2SOUL scent
- BEYOND NYC~
  - Pearfat Parfum at Squasht, 8/9
UPCOMING! (SCENT, BEAUTY, SOCIAL)
- Acne Studios Sample Sale, 8/12—8/17
- Her Scent of Mystery exhibition at Olfactory Art Keller opens 8/14:
  An exhibition on the rediscovery of the 1960 Smell-O-Vision perfume, originally created for Liz Taylor’s character. Curators Jas Brooks & Tammy Burnstock team up with perfumer
  Marissa Zappas
  to bring the lost scent back to life.
- Coffee & Candles Workshop in Queens, 8/14
- Kitsch Hair Perfume Café Pop-up, 8/16—8/17
- Coffee Party at BARZAKH• CAFÉ, 8/23
- Origins of American Perfumery (Florals) with Stephen Dirkes, 8/23
- Intro to Perfumery: A Primer, 8/23
- POP NOIR: Emerging Black Designer Marketplace, 8/23
- Incense-Making Workshop, 8/24
- Perfume-making Workshop, 8/28
- Candle-pouring Workshop at Lovejoys BK, 8/29
- Glass Candies Ice Cream Floats x Fragrance collab at Lazy Sundaes (through 8/31)
IMMERSIVE POP-UPS:
- I’ve got my eye on this supper club collection from Kelly + Jones, which bottled the mood of cocktails at a supper club in your favorite settings, from Camp Negroni to Chardonnay Disco.
- As well as LOoPHA’s body powder wash in oud+amber, and Odette Parfum’s Cléopâtre Bathing Milk.
- South Asian–inspired perfumery is quietly making waves, poised to break into both mainstream shelves and trendy indie circles. If you’ve been paying attention, you already know perfumer/founder-led brands like Studio Tanaïs and Anjali Perfumes have been serving bottled magic for years. But keep an eye out — Ruhveda, fresh from Sephora’s latest Accelerate program, claims to craft its fragrances in Kannauj, the once “Grasse of perfumery,” where attar-making traditions run centuries deep. (You’ll be hearing more about Kannauj on Perfumeverse soon.) Rahasya just landed at Stéle, working with Firmenich perfumer Kajal Gujar, while Mitti Parfum, another perfumer/founder-led brand, has been earning rave reviews from the niche fragrance crowd on PerfumeTok. Of course, South Asian–inspired perfumery isn’t new. It’s rooted in centuries of artistry. For generations, South Asian materials, scents, and stories have been bottled, but often by everyone except the people and cultures they came from. As one myself, I’m fascinated to see these creators reclaim and rewrite the narrative—free of stereotypical tropes and celebrating the centuries-old love for fragrance that’s been part of our genetic makeup for so long. Consider this your nudge to book our perfume-and-chai walking tour before everyone’s in on the secret. ;)