Guava Paste Accord, Baja Blast, Mother's Day NYC Scent Events
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Hi friends, it’s Nadia! Today’s newsletter covers May events, a new series on perfume launches, and some fun collabs with NYC-based brands!
Apotheke Warehouse Sale in Brooklyn (5/3-5/4)
Hoboken Artisan Market (5/4)
Floral ‘Downtown Abbey’ mannequins on display at Hudson Yard (until 5/4)
Beauty Pop-ups Galore this weekend
NĒMAH Pop-up (131 Greene Street) 5/2 - 5/4
Bobbi Brown Sweet Cheeks (184 7th Ave.) 5/3 only
Clarins Lip Bar (262 Mott St.) until 5/4
Sisley Paris Color Cloud (652 Hudson St.) until 5/4
Versace Coffee & Candy Cart (111 Greene St.) until 5/7
Made in NYC Week (5/1 — 5/9)
Celebrate the makers shaping the soul of the city. This annual series shines a spotlight on the talent, creativity, and craftsmanship driving NYC’s vibrant manufacturing scene. From pop-ups to workshops, explore the full lineup of events here!Smell Ya Later Scent Swap – Brooklyn (5/7)
Mother’s Day Pop-Up at Aesop (5/8–5/11)
Pastries, sourdough, ube, gift wrap, and first look at Eleos Body Cleanser—at select NYC locations in partnership with Kindred Bakery.🕸️ Irina Adam (Phoenix Botanicals) at Byrdcliffe A.i.R. (until 5/25): A study in texture, quiet power, and how scent can hold memory. Perfumer, artist, and scent-forager Irina Adam is part of the 2025 Artist-in-Residence exhibition at the historic Woodstock Byrdcliffe Guild. Her contribution, Arachne (Spiderwebs after Rain), is a multidisciplinary work—a photograph and a natural perfume, both inspired by autumn mornings in a drought-thinned creek near the colony. The scent captures the ephemeral beauty of mist-draped spiderwebs and wet meadow air: ginger lily, saffron, sweet clover, oak leaf, iris root, and sweet flag, many foraged directly from the land.
📅👃🏽 The Complete Scent Week LA Itinerary (5/24 — 6/1)
SIDIA x Hotel Chelsea debut MUSE. Following last year’s success of Saucy candle x Don Angie, SIDIA returns with a collaboration with Hotel Chelsea’s Spa-in-the-Sky, with notes of mandarin flower, vanilla orchid, and vetiver, crafted for modern rituals of restoration and creative clarity.
Mountain Dew x Blind Barber has bottled Baja Blast—literally! Earlier in April, the brands dropped two bold body sprays (one Baja Blast, one Baja Cabo Citrus) exclusively on TikTok Shop (now sold out). But the citrus-fueled collab lives on: a limited-edition shower set is available for pre-order now on Blind Barber’s site. The Baja Blast Beach Bound set includes a tropical lime-scented moisturizer, exfoliating bar, and shampoo bar—all designed to turn your bathroom into a soda-scented oasis.
A Ritual in Light & Spice, from Italy
WA:IT Botanical Fragrances just dropped two new scents, each crafted as a sensory ritual rooted in nature, intention, and emotional renewal. I had the pleasure of testing both. LUCE (‘light’ in Italian) is ethereal: it opens with bright bergamot and star anise, softens into neroli and rose, then dries down into warm vanilla, tonka, and amber. It felt like sunlight on skin: clean, centered, and a little sensual. The limited-edition cap doubles as an incense holder, which is a thoughtful, beautiful touch. I loved it on blotter. But AKA (‘red’ in Japanese)… That one chose me. It opens with grapefruit, pink pepper, and saffron—juicy, spicy, alive. On my skin, it settled into frankincense, cypress, and musk. The longer I wore it, the more it felt like it was giving me something I didn’t know I needed: calm, balance, maybe even direction. It’s meant to channel new energy, and I felt that. I kept going back to it. You can sample both at Oases NYC’s shopping bazaar.
A Juicy Postcard from Mérida 🌴
Arquiste is dropping a new fragrance, inspired by a modernist villa wrapped around a pool and garden in Mérida, Yucatán—where the air is thick with palm fronds, heady florals, and ripe, jammy guava in a garden so lush it feels like the jungle moved in. Tropical, brought to life by Rodrigo Flores-Roux, is a rich, humid take on tropical fruits, flowers, and woods. It’s dense, indulgent, and sticky. Inspired by Carlos Huber’s own home (yes, you can rent it), Tropical promises to be paradise, bottled. (pre-order: $225)
Scent of a Siren, bottled 🎤
Harlem Perfume Co. dropped Eartha, a bold tribute to the legendary Eartha Kitt. Crafted with her daughter, Kitt Shapiro, and perfumer Catherine Selig, it’s seductive, elegant, and unapologetically bold. Smoked rose and fiery Sichuan pepper open the scent, softened by golden amber and California lemon. As it settles, the heart unfolds like silk and velvet: French jasmine, labdanum, saffron, and sacred olibanum. The heart unfolds in French jasmine, labdanum, saffron, and sacred olibanum. The dry-down—oud, rosewood, moss—is grounding and rich. Selig describes it as “channeling Eartha’s essence through generations.” Eartha is no imitation. It’s a legacy in bloom. ($140)
Chaos, Bottled—and Worn Like Your Favorite Hoodie
Rite of Way, the new Brooklyn-based fragrance brand from Alex Brands (Madhappy, Gin Lane), rethinks scent not as beauty, but as wardrobe.
The debut fragrance, Outer Realm, was created with perfumers Michael Nordstrand (Mythologist Studio) and Joey Rosin (Hoax Parfum) and designed to feel more like an outfit than a product—a piece you throw on to become the version of yourself you need to be that day. The star note is incense—bold, kinetic, and spiritual—lifted by citron, sea salt, juniper leaf, and saffron. As it settles, amber and cedarwood smolder in the background, giving it that “I’m about to start something” energy. It's hype-up perfume meets mood ritual. Outer Realm is available now ($188).
A Golden Scent Spun 🍯
Amphora Parfum’s latest drop, Honeycakes, is a spicy gourmand that opens with sticky honey, mulling spices, and a soft hit of nectarine: steamy and sweet, but not soft. The heart melts into brigadeiro, toasted acorn, and sweet plum, then sinks into a smoky, sultry dry-down of blond tobacco, patchouli, sandalwood, and dark musk. Inspired by Noah’s quiet rituals: “the moments I savor when the world feels hopeless; long autumn walks with my mom, searching for delicacies, stopping for coffee to warm our hands.” Honeycakes reminds me of a buttery treat on a crisp morning. Dense, cozy, and quietly indulgent. Like an amber velvet robe you never want to take off. ($150)
That’s all for today, friends! Have a lovely, sunny, scented weekend!
x
Nadia
Thanks for reading Perfumeverse NYC :) If you enjoyed this, share this with someone who loves Baja Blast. <3
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