Fragrance Cults, Roses on the Moon & Strawberry Obsessions 🌝🍓
+EVENTS TODAY!!!
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Hi friends! It's Nadia here 🙂 Today’s newsletter covers fun perfume events (there’s a bunch today + this weekend!), how they’re trying to grow roses on the moon, chatgpt x perfume edition, and my recent strawberry perfume obsession.
STRAWBERRY SUPPORT…🍓🍃
I’ve been waiting to get my little gremlin hands on Strawberry Support by lv1 studio; they’ve been sold out so it took a while—but well worth the wait.
This perfume feels like wrapping yourself in a cozy, warm blanket of strawberries and soft sweetness. The scent opens with the green, fresh notes of vines, creating a natural, grounded start. The heart brings out the natural strawberry seed oil and goji tincture, adding a juicy, fruity layer without being too sugary or juvenile. It dries down into a blend of white musk and baked sweets, making the fragrance feel deliciously soft and cozy, but still elegant and refined. Perfect for those who love gourmand without the excess. I love pairing it with my alcohol-free perfume Tawahuj by Rasasi for a velvety and sensuous combo, perfect for breezy Autumn moments.
Originally named Strawberry Bun Bun, this scent was renamed Strawberry Support to raise awareness about the strawberry fields in Gaza that have been devastated by conflict. Beyond its delicious fragrance, this perfume makes a difference—100% of the proceeds go to the Palestine Children’s Relief Fund. It's no wonder it’s sold out; it’s both a delicious scent and a meaningful cause wrapped in one.
Today’s Events (9/20):
Maison Margiela REPLICA pop-up in Williamsburg, 12-8pm (9/20-9/22)
Founders Friday with Mind Games at Nordstrom, 6-8pm
DON’T MISS:
ELOREA’s Fall Sale ends Sunday, 9/22
New Brooklyn perfumery Parfums Obim is having their first pop-up this Saturday 9/21 at housepartycafenyc, 6:30pm
Diptyque invites you to explore their new collection with a paint & pour session 9/25 ($50 ticket goes toward product of your choice). RSVP NOW.
Christian Louboutin’s new fragrance collection FETICHE drops next Thursday, 9/26 at Nordstrom. Get on the VIP list or DM us on IG
Keep your calendar free for Scent Lab’s secret fragrance reveal on 9/28
Inara’s Immersive Scent & Sound Bar: Explore neuroscience-backed fragrances and soundscapes through founder-led group meditations, 9/28
‘FUME NEWS & SCENT TALKS
Online perfume communities are officially a cult, according to a recent Glossy article. And we’re here for it. Platforms like TikTok and Instagram have given everyday users the power to shape trends and drive viral success for perfumes like Bianco Latte and Erba Pura. This "cult-like" following has democratized the fragrance world, with creators building loyal audiences and influencing buying habits. Apps like Sniff are catering to this growing community, which is driving the rise of niche fragrances and challenging traditional perfume marketing. Some of our favorite perfume substacks and other fume media are featured, which warmed my heart.
Check out the latest Perfume Portrait from
featuring Marlene, a proud PerfumeverseNYC subscriber and an incredible person I had the pleasure of meeting on a recent scent tour! I’m obsessed with her perfume locker. I love these portraits because they spotlight fragrance enthusiasts who aren’t content creators or industry pros—just real people with a genuine passion for scent.
@marlene.does They’re trying to grow roses on the moon by 2027
Apparently these are the best perfumes for concentration and focus
Are you one of the many who want their home to smell like a church? Some midnight mass-esque perfumes I’m loving right now are Eidesis by Aesop, Frankincense & Myrrh fragrance oil by Kuumba Made, and With the Candlestick by Clue Perfumery
This Hermès perfume took eight years to make
Check out the 2024 Smell Ya Later Awards, also this article that talks to
about her perfume-book launch, Die Hot With A Vengenance
D.S. & Durga Murder Mystery Set: six perfumes designed to be layered while solving a murder mystery—so fun! The video for this set is a must-watch!
Olfactory NYC’s Solid Scent Palette: Thoughts? I’m a sucker for solid perfumes
Glossier is launching
reported on their Fragrance Product Development Manager job opening back in Maytwothree perfumes soon. This is no surprise, as many have been talking about their heavy lean into fragrances.Amaffi, the luxury perfumery with a storefront on the UES, celebrates its Pyramids collection, with four fragrances
Sarah from The Sentamentalist asks, “What perfumes would punctuation wear?” Here’s part two of her fun deep dive.
Inside look at Stéle x Andrea Maack event this past Tuesday
Inside look at the Prada Pop-up last weekend
UPCOMING OCTOBER EVENTS
THE CHATGPT OF PERFUMERY?
There’s a ChatGPT of perfumery called Fragrance 2o and they’re accepting perfume briefs. Fragrance2o, powered by Osmo, is using AI for perfume creation by helping brands create custom fragrances quickly and with precision, while also identifying hidden trends and ensuring safe, high-quality ingredients. This innovative approach blends creativity and chemistry, potentially revolutionizing how perfumes are developed. If you’re a brand looking to stay ahead, they’re offering a beta program to test it out.
That’s all, friends! Have a great weekend!
x
Nadia
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I love your news bits so much. This time I've ended up in a rabbit hole looking into Interstellar Lab projects. Thanks 🪐 and Thanks for mentioning Nunotes too!
!!!! The ds & durga murder mystery set oh my GOD!!!