Edible Perfume, March Events, Givaudan on Roblox
+ANCIENT EGYPT VR EXPERIENCE IN NYC
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Hi friends, it’s Nadia! I’m back from my trip and missed you all! Today’s newsletter covers upcoming events, perfumes you can quite literally lick, and fun fragrance news.
UPCOMING EVENTS
TODAY 2/28
KILIAN PARIS FRAGRANCES POP-UP at Macys (12PM-4PM)
NATURAL BOTANICAL PERFUMERY with Janine Malina of Black Earth Botanica (6PM-8PM)
PERFUME IN ART: Lithuanian artist and FUMparFUM founder Aistis Mickevičius presents Pour Diplomates and explores fragrance as an art form (6PM-8PM)
MARCH EVENTS
"Listen to Your Nose" Challenge (3/4–3/25) A four-week wine aroma training program.
Aesop Exclusive Fragrance Workshop for the release of their new EDP, Aurner. RSVP here. (3/6 and 3/7 at multiple locations).
Funny Pretty Nice Vintage Market (3/16) and Not A Normal Market (3/23)
Tickets to Sniffapalooza Spring Fling are now open! (4/5)
An Evening of Orris Masterclass at Commodity Soho (3/21)
Champagne, snacks & a showdown as Stephen Nilsen (The Maker), Emma Vernon (The Lover), and Vicken Arslanian (The Hater) debate the return of Orris from their archives.Art & Aroma at The Met: France in the 1700s (3/21)
A sensory journey through 18th-century France, blending history, art, and perfume. Expect notes of powdered wigs, aristocratic excess, and maybe a little scandal.BEYOND NYC: Jazmin Saraï’s 11-Year Celebration (3/21)
Join Dana El Masri at Kismet Cazimi Studio for an intimate, multi-sensory evening of scent, sound, and nostalgia, featuring every perfume since 2014 (yes, Solar’1 too).Fragrance Alliance Network:
📌 WHAT DID WE MISS? If you know of any other must-attend fragrance events this month, hit reply and let me know!
NEWS & NOTES
Highsnobiety Beauty Editor Alexandra Pauly is launching a luxury pet beauty brand, Biche, this fall—expect scent-forward storytelling and rituals designed for animals and their lovers.
L’Oréal expands its luxury fragrance portfolio—confirming its acquisition of a minority stake in Amouage, the Omani fine perfumery house valued at over €3 billion, while BOLD backs Korea’s BORNTOSTANDOUT to fuel its U.S. and European expansion.
Juliette Has a Gun is releasing their first true gourmand—a strawberry milkshake-inspired scent aptly named Miami Shake, featuring ripe wild strawberries, musky whipped cream, and vanilla.
Givaudan is bringing scent to the metaverse.
The Guardians of Memories game Their new Roblox game, Guardians of Memories, lets Gen Z and Gen Alpha restore lost memories through fragrance, blending education with adventure. Who knew sniffing could be the next big quest?
Look back at Diptyque Orphéon’s pop-up event full of cobalt blue and jazz. They also added a different immersive exhibition in Paris and London.
Smell Ya Later talked to the founders of Scent of Connection, a London-based collective using scent-based matchmaking to prove that chemistry is more than just a metaphor.
- did a deep dive on the Pyrfume Project, exploring how open-source fragrance data is shaping the future of scent, science, and speculative futures.
Scently Speaking is creating its first community-shaped fragrance. Join the March 6th online session to share your scent memories and inspirations for Reflection, and you might just help shape the final scent—plus, select contributors get a bottle.
Edible Fragrance: Because Why Just Smell Delicious?
Smelling like a snack just got literal. Brands are taking gourmand scents into actual, edible territory.
🍨 Salt & Straw’s culinary perfumes — spritz before you scoop.
🌶️ Haute Sauce Beauty’s food-grade perfumes — dab and taste.
🍰 Amoretti’s dessert sprays — vanilla bean perfume on your latte?
Would you try an edible fragrance? Reply and let me know if this is genius or just too weird?
Smell Your Way Through Ancient Egypt
The Egyptian Museum in Cairo just wrapped up a history lesson you could actually smell with its exhibition: "Perfumes of Ancient Egypt Through Ages." Running from December 1, 2024 – February 28, 2025, the immersive journey explored how Ancient Egyptians used fragrance in daily life, religious rituals, and beauty practices—because they definitely understood the power of smelling divine.
Visitors were treated to artifact eye candy from the Pharaonic era to Arab times, plus VR magic that transported them to a perfumed past. Guests walked through an embalming chamber, visited a temple making an offering to Osiris, and stepped into a fragrant lotus garden—and, yes, they actually got to smell what the ancients smelled. The exhibit also explored Egypt’s ancient fragrance trade, showcasing exotic resins from the legendary Land of Punt (because rare perfumes were flexes even back then).
This was one of those scratch-and-sniff history lessons that truly brought the past to life—because if there’s one thing Ancient Egypt did best, it was leaving a lasting impression, scent included.
Wish you were in Cairo? Luckily, you can still get a taste (or rather, a whiff) of Ancient Egypt right here in NYC with the Horizon of Khufu VR experience, now open at 555 West 57th Street. Step inside a hyper-realistic journey through King Khufu’s pyramid, trek the dunes, and uncover the secrets of the pharaohs—all without leaving the city.🏺✨
That’s all for today, friends! Stay cozy, stay scented, and Happy Ramadan! 🌙✨
x
Nadia
Thanks for reading Perfumeverse NYC :) If you enjoyed this, share the gourmand fragrances mentioned with someone who is fasting, hehe. <3
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Jessica Simpson had a line of edible beauty products, including fragrance, back in 2004. It seems a little sad that she, of all people, was the groundbreaker, and it took over 20 years for anyone else to give the concept a try.